The highly experienced brokerage team at Argo Yachting, benefit from over 50 years of experience of selling luxury yachts across Europe, as sister company to Princess Motor Yacht Sales. Friendly and knowledgeable teams based in nine offices across the UK, Spain, Balearics and Germany are dedicated to ensuring your yacht selling journey is as professional, simple and as effective as possible.
Global connections coupled with in-house marketing expertise are leveraged to maximise the exposure of your yacht, reaching more potential buyers to secure a quick sale. Buyers and sellers alike can benefit from a range of professional services from Argo Yachting to help speed up the process and realise the yacht’s true potential.
Aftersales teams of highly-skilled technicians and engineers can rectify any issues pre/post sale, ensure service logs are up to date and even prepare the yacht to benefit the new owner. Experienced in-house retrofit teams can also ensure your yacht is equipped with any additional elements that would help inspire a sale, from stabilisers to updated upholstery, to maximise its potential on the market. Furthermore, Argo Yachting can arrange regular valeting to ensure your yacht looks its best at every viewing. Brokers can even take care of offering part-exchange, providing a seamless selling and buying process if you’re looking at either upgrading or down-sizing.
And when your boat is sold, Argo Yachting even offer the new owner a free technical orientation so they can turn the key and start boating with confidence. Continuous support, service, maintenance, refit and concierge packages are available to ensure the new owner is well-looked after – aftersales care is something that Argo Yachting pride themselves on.
The selling process:
1. Broker consultation and valuation – your dedicated broker will go through every single detail of your yacht with you to negotiate the best price recommended in the current market to meet your expectations. A range of yacht broker materials and tools, professional digital data and internal information is utilised to deduce accurate market intel.
2. Create the listing agreement – this is the agreed contract discussed between the broker and the seller, Argo Yachting usually act on the seller’s behalf as the central agent.
3. Photography and film – Argo’s in-house photographer will carry-out a thorough professional photoshoot which includes interior and exterior shots, video footage, drone video and stills, a 3D virtual digital tour and video walkthrough with the broker to show off the yacht at its best.
4. Specification creation – the dedicated broker administrator receives all information from your yacht broker and assets from the photographer to create the full specification and a suite of engaging media-rich photography and film to be approved by the owner.
5. Go live! – the dedicated broker administrator uploads the boat to the leading global yacht sales portal ‘YachtWorld’ (the boat equivalent to AutoTrader or Rightmove) which automatically populates the Argo Yachting website and all other major online portals such as Boatshop 24 and Yacht Market. Argo Yachting also pay for your yacht listing advert to be boosted and promoted as a featured listing on the major websites, putting your yacht at the top of search lists and even on the front page of YachtWorld.
6. Marketing – the specialist in-house marketing team at Argo Yachting create a suite of digital marketing assets including email campaigns, social media posts, website listing, customer magazine features, plus advertising online with the major web search portals and in print with leading publications such as Motor Boat & Yachting and Boote. Listings boards are also created and displayed at the Argo Yachting offices, boat shows and events across Europe. Your yacht will have all the digital and physical presence it deserves.
7. Enquiries and viewings – potential purchasers enquire online, by phone or in-person and meet your broker to view your boat. A chance to take a look at every detail and ask questions.
8. Negotiation and the deal - interested clients will negotiate a price with the broker who will then discuss it with you, in the hope of coming to an agreement that suits both parties. A formal sales process begins using the MYBA sale and purchase agreement (Mediterranean Yacht Broker Association) and holding deposit/funds in the dedicated client account via the accounts department. Professionalism and a formal sales process is very important to ensure maximum due diligence and low risk.
