7th März 2018
The National Marine Manufacturers Association (NMMA) has awarded Chris-Craft with the 2017 Marine Industry Customer Satisfaction Index (CSI) Award during the Innovation Breakfast at the 2018 Progressive® Insurance Miami International Boat Show®.
Chris-Craft is delighted to announce 2017 as the tenth year receiving the Customer Satisfaction Index Award, and looks forward to continuing excellence in service and customer satisfaction.
Said Gavan Hunt, VP of Sales at Chris-Craft; “We are proud to be recognized for customer care, as it is a cornerstone of our brand’s success. We appreciate the commitment from our team at Chris-Craft working together with our dealer network to continuously meet and exceed our customers’ expectations,”
Each year, the Marine Industry CSI Awards recognises those boat and engine manufacturers who pro-actively measure customer satisfaction and seek continuous improvement to serve their customers.
Award recipients consistently achieved 90 percent or higher in customer satisfaction in independent customer surveys undertaken between 1 January 2017, and 31 December 2017. The scores were based on information provided by customers purchasing a new boat or engine over the year. Participating manufacturers must survey all new boat buyers during this period, which for 2017, equated to 140,969 customers in total.
“The 50 manufacturers honored here today are committed to their customers, providing unparalleled service and creating a culture of excellence in customer satisfaction,” noted Robert Newsome, vice president of engineering standards and membership for NMMA. “These companies’ dedication to their customers not only builds exceptional brand loyalty, it also helps to foster lifelong boat ownership and ultimately, maintain the integrity of the boating industry in America.“